Friiway is a platform that enables local bike shops to offer e-bike subscriptions. Your dealer uses Friiway to make it super simple for you to get on a premium electric bike — for a single monthly fee that includes maintenance, theft and damage protection, roadside assistance, and a high-quality lock.
Think of it like a lease, but more flexible. Most people use Friiway to try before they buy — ride different bikes, figure out what works for your life, and make a confident purchase when you're ready. Others use it as a long-term alternative to buying, enjoying the convenience of having everything handled for one monthly fee.
What makes a subscription different?
A subscription through Friiway is designed for everyday life. Unlike a short-term rental, you ride the same bike day in and day out — it's yours for as long as you want it. And unlike buying, everything is bundled into one monthly fee with no big upfront cost. Maintenance, protection, roadside assistance — it's all taken care of. If you decide to buy, a portion of what you've paid can be applied toward a new bike from your dealer.
What's included in every subscription?
Every Friiway subscription comes with:
A premium e-bike selected by your dealer, built for daily riding
A high-quality lock to keep your bike secure
Theft and damage protection so you're covered if something goes wrong
Maintenance and repairs handled by your local dealer's expert mechanics
Roadside assistance if you ever get stranded on a ride
Purchase credit — a portion of your subscription payments can be applied toward buying a new e-bike from your dealer
How does it work?
Getting started is simple. Browse bikes online or visit your local dealer for a test ride, pick a subscription that works for you, and your dealer will set up your bike with the right accessories for your lifestyle. On pickup day, the shop team walks you through everything so you're ready to ride.
For a full walkthrough, check out How Friiway Works.
Where is Friiway available?
Friiway is available exclusively through authorized local bike retailers. Your dealer is your go-to for test rides, bike setup, service, and in-person support. Visit our retailer page to find a dealer near you.
Exact bike availability, pricing, and program details may vary by dealer. Visit your dealer's page on friiway.com or contact them directly for specifics.